I think we all could consider ourselves a "personal brand" in one way or another. You "sell" yourself (figuratively) in many situations in life and when you do, you represent your personal brand. However, when you run a social media company, being a brand has a slightly different meaning. Let's say it's like the personal brand but very magnified.
Earlier this week I received a lovely customized planner from Stilnest in the mail. It has been customized to fit the needs of a social media influencer such as myself, which is what I love the most about it... okay second most. What I love the most is that they engraved my name into the spine of it hehe.
In this planner there is a section where you plan your dream brand, what separates you from the masses and how you want to be perceived by your "customers" (followers). And I thought that maybe, just maybe, this could be interesting for you guys to know! Maybe I'm way off and have no clue what you guys are into and what you appreciate me for, but I hope I'm not too far off.
What excites my target audience (you guys)?
I think some things that excite you guys is relating to me in different ways in life, when I achieve something great (you guys always support me!), when I get new tattoos (of course hehe) and interacting with me. I know this stuff sounds like I'm full of myself but the focus of this is my brand. Of course other things in life excite you all. ^^
How do I translate this excitement into my brand?
My favorite is of course Kat's Kompisar. It's an amazing way for me to interact with all of you and for you to interact with each other. I also make sure to share my everyday struggles with you guys and don't always pretend that life is perfect. I think all my followers can learn from my struggles and that I can learn from yours.
And sometimes I get new tattoos haha.
What makes my brand unique and different from the competition?
Of course this is quite difficult to pinpoint since my competition pretty much all other YouTubers/influencers. But what I hope separates me from the rest is that I am always honest and real with you guys, I interact a LOT with my followers and have conversations with them on a regular basis. I include my followers in my creation process (through Kat's Kompisar) and I help and encourage all my followers to the best of my ability. A huge passion of mine is to help YOU live the life you have always dreamed of.
What core values define my brand?
I want everyone to run their own lives and I want to help to the best of my ability!
What does my brand stand for?
Independence, respect, growth, honesty, community and support.
In a dream world, how would your "customers" (followers) describe me/my brand?
That I care about my followers and does the best to inspire and motivate them to be the best versions of themselves they can possibly be. And never let other people run your life for you.